Press kit
Logos, colours, type and the rules that go with them
Everything needed to write about Drive Your Dream — or to design for us — and get it right. Take what you need; the rules beside each set exist because getting them wrong is easy and visible.
Boilerplate
The paragraph to put at the end of a piece. Copy it as it stands.
Drive Your Dream L.L.C-FZ (DYD) is a car trading and leasing company registered in a Dubai free zone, trade licence 2530871.01. DYD buys vehicles, registers them in its own name and leases them with an option to acquire ownership at the end of the term. An application takes two documents — an Emirates ID and a UAE driving licence — and gets a decision within 24 hours. DYD is not a bank and holds no licence from the UAE Central Bank.
The company
- Legal name
- Drive Your Dream L.L.C-FZ
- Trading as
- Drive Your Dream
- Trade licence
- 2530871.01
- Registration
- 2530871
- Jurisdiction
- Dubai Free Zone
- Registered address
- IDS Building, Office 05, Al Karama, Dubai, UAE
- Serving
- Dubai, Abu Dhabi, Sharjah, Al Ain
- Languages
- English, Russian, Arabic
- Hours
- Sunday–Thursday, 09:00–18:00 GST
- Phone
- +971 56 711 0505
- Website
- driveyourdream.club
The fleet, at the time of writing
- Cars listed
- 50+
- Brands
- 11
- Which brands
- Audi, BMW, Cadillac, Chevrolet, GMC, Lamborghini, Land Rover, Mercedes-Benz, Mini, Nissan, Rolls-Royce
Logo
Take the SVG whenever the destination accepts one: it stays sharp at any size and weighs a few kilobytes. The PNGs exist for places that refuse SVG.
Sizes and clear space
- Screen, full lockup
- from 26 px high (about 177 px wide)
- Screen, mark only
- from 28 px high
- Print, full lockup
- from 8.7 mm high (60 mm wide)
- Print, mark only
- from 8.7 mm high (5 mm wide)
- Width at any height
- multiply the height by 6.824 for the lockup
- Clear space
- 0.286 of the logo height, on every side
Clear space is not an arbitrary number: it is exactly the distance the mark keeps from the words. Nothing outside comes closer to the logo than its own parts come to each other.
Colour
One accent, and it means something: green marks money and confirmation. Three signal colours carry a fixed meaning each. Everything else is ink and paper.
Light theme
Text and monochrome fills. Not pure black — a cold shift keeps car bodywork clean beside it.
The page. Pure white is reserved for a lifted card.
Explanations and captions on paper.
The only accent. It marks money and confirmation. Fills and type from 24 px, or 19 px bold.
The same hue, nine points darker. This is the green for small text; the fill green measures 3.03 there and fails.
Signal colours
A payment date, a mileage cap. Nothing else.
An explanation. Not a second accent, not a link colour.
What the contract forbids — not merely “important”.
Dark theme
The dark theme is a separate palette, not an inversion of the light one.
The same hex that is ink in the light theme. The role flips, the value does not.
Not pure white — the same cold shift.
Explanations and captions on the dark ground.
Lighter and less saturated than the light-theme green: on near-black the darker one reads grey, and a purer green glows and pulls the eye off the cars. Here fill and text are one colour.
What passes and what does not
- Ink on paper
- 19.64 : 1passes body text
- Text green on paper
- 4.81 : 1passes body text
- Fill green as small text
- 3.03 : 1fails — do not use
- White on green, light theme
- 3.17 : 1large type and UI only
- White on green, dark theme
- 2.23 : 1fails — do not use
- Dark logo on green, dark theme
- 9.20 : 1passes body text
Typography
Two families, one job each. A display cut above 20 px and a text cut below: one typeface drawn for two sizes, not two typefaces.
Drive Your Dream
PP Frama · English
Ездите. Потом владейте.
PP Neue Montreal · Русский
- English
- PP Frama — display and text cuts
- Russian
- PP Neue Montreal — display and text cuts
- Arabic
- PP Neue Montreal Arabic
- Weights shipped
- 300 Light · 400 Regular · 500 Medium · 700 Bold · 900 Black
- Cut threshold
- display from 20 px, text at 19 px and below
- Figures
- tabular numerals everywhere a number appears
- Money
- EN: AED 45,000 · RU: 45 000 AED
- Measure
- about 64 characters to the line
Where the brand face genuinely cannot be used, fall back to the platform UI face — SF Pro, Segoe UI, Roboto — rather than a look-alike.
The fonts are not in the kit
PP Frama and PP Neue Montreal are licensed from Pangram Pangram to Drive Your Dream L.L.C-FZ. That licence covers our use, not redistribution, so the files go to no one — not to a contractor, not to a print shop, not inside a packaged layout. If work for us needs the brand face, write to contact@driveyourdream.club first and we will sort out the weights and the terms.
Founders
Photography, and how to write the names. The spellings below are the ones to print; a founder is the only person who can change the spelling of their own name.

Юрий Рак
Co-Founder
Executive Sales
Byline: Yurii Rak, Co-Founder, Drive Your Dream

Сергей Павлюк
Co-Founder, Investor & Operating Partner
Commercial
Byline: Sergey Pavliuk, Co-Founder, Investor & Operating Partner, Drive Your Dream

Сергей Оробченко
Co-Founder
Import & Export, Car Sourcing
Byline: Serhii Orobchenko, Co-Founder, Drive Your Dream
Use and misuse
Do
- Use the horizontal lockup by default, and reach for another layout only when the space calls for it.
- Take the vector wherever it is accepted.
- On the brand green, use the dark logo — it is the only version legible there.
- Below about 24 px, switch to the micro mark.
- Put the name and the role beside a founder’s photograph.
- Quote a fleet figure with the date you took it.
Do not
- Do not re-typeset the words. They exist only as outlines; re-typing changes the letterspacing and the size.
- Do not stretch, squeeze or rotate. Scale proportionally only.
- Do not change the internal geometry — the gap, the cap height, the inner frame, the taper of the badge.
- No shadows, glows, outlines, bevels, gradients or metal.
- Do not put the mark inside a circle, a square or a plate. It is already a plate.
- Do not recolour. Two colours: #02040A and #FFFFFF. There is no green logo.
- Do not put the white logo on the brand green.
- Do not crop a founder’s face out of the square or recolour the portrait.
- Do not call us a bank, a lender or a finance company.
Press enquiries
For interviews, comment, print-resolution photography or anything this page does not answer.